To Have & To Hold #7 - Fashion

To Have & To Hold is a series of editions exploring a collection of paper bag ephemera from a bygone era. These once ubiquitous items now provide us with a rare and timely insight, into our relatively recent consumer past. Ranging from the early 1900s to present day. From the local corner shop to the high street department store, this is a reflection of a more innocent design era. A time of the logotype rather than the brand, the Filofax as opposed to the mobile, the fax machine instead of Facebook. When the word ‘virtual’ was not yet a reality.

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To Have & To Hold is a series of editions exploring a collection of paper bag ephemera from a bygone era.

These once ubiquitous items now provide us with a rare and timely insight, into our relatively recent consumer past.

Ranging from the early 1900s to the present day. From the local corner shop to the high street department store, this is a reflection of a more innocent design era.

A time of the logotype rather than the brand, the Filofax as opposed to the mobile, the fax machine instead of Facebook. When the word ‘virtual’ was not yet a reality.

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To Have & To Hold #7 - Fashion

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